Designed to Convert
Clear layouts and calls-to-action built around what customers need to do.
Freelance Web Designer & Developer
Modern Websites
for Local Businesses.
I design and build fast, responsive websites that help small businesses make a stronger first impression and turn visitors into customers.
Built for Every Screen
Responsive experiences for desktop, tablet, and mobile.
Easy to Maintain
WordPress or custom solutions depending on what makes sense for the business.
01 Selected Work
Projects built to be used, not just looked at.
Both projects below are self-directed portfolio concepts — designed and built by me to demonstrate how I approach real small-business websites. They are not paid client work.
Portfolio Concept · Custom Development
Evergreen Landscaping CT
A custom-coded landscaping website designed around local lead generation, responsive design, accessibility, and a straightforward quote-request experience.
- Technology
- HTML · CSS · JavaScript
Case Study
Challenge
Landscaping is a local, seasonal, trust-driven service. A visitor usually arrives from a phone, already half-decided, and needs two things fast: proof the work is good, and an obvious way to ask for a price.
Approach
I built the page around a single conversion path rather than a long brochure. Services are grouped into three scannable categories, the quote request is never more than one tap away, and the layout was designed mobile-first so the desktop version is the expansion — not the other way around.
Key Features
- Mobile-first navigation with a persistent quote-request action
- Repeated, contextual CTA placement at each natural decision point
- Short quote flow that asks only for what is needed to give a price
- Keyboard-navigable interface with visible focus states and alt text
- Fluid layouts that reflow rather than shrink between breakpoints
Technology
Hand-written HTML, CSS and vanilla JavaScript — no framework and no build step, which keeps the page light and makes future edits straightforward.
Portfolio Concept · WordPress
Northline Auto Detail CT
A WordPress/Gutenberg website for a fictional auto-detailing business, designed around service discovery, mobile usability, and appointment requests.
- Technology
- WordPress · Gutenberg
Case Study
Challenge
Detailing packages are easy to over-explain. The concept needed to present several tiers of service without turning the homepage into a price list, while staying editable by an owner who would never open a code editor.
Approach
I built it in WordPress using native Gutenberg blocks and reusable patterns, so every section can be duplicated, reordered or reworded from the editor. Packages are presented as three comparable cards with one consistent action — request an appointment — rather than competing buttons.
Key Features
- Block patterns the owner can reuse for new services or seasonal offers
- Package cards with parallel structure, so options compare at a glance
- Appointment request as the single repeated call-to-action
- Mobile layout treated as the primary case, since most traffic is phone-first
- Content structured with real headings so the page stays screen-reader friendly
Technology
WordPress with the Gutenberg block editor, built with native blocks and theme settings rather than a page-builder plugin — fewer dependencies to maintain.
02 Services
What I can help with.
Every business starts in a different place. These are the four ways I usually work.
Custom Websites
Custom-coded responsive websites for businesses needing greater design flexibility.
WordPress Websites
Professional WordPress websites that owners can update themselves.
Website Redesigns
Modernize outdated sites and improve usability, mobile layout, and presentation.
Website Maintenance
Content updates, new pages, image changes, formatting, troubleshooting, and ongoing improvements.
03 Process
Four steps, no mystery.
-
Understand
Learn about the business, customers, and goals.
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Plan
Determine the pages, content, and best platform.
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Design & Build
Create the website and optimize it across devices.
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Review & Launch
Make revisions, test everything, and prepare the site for launch.
04 About
A Practical Approach
to Better Websites.
My name is Surya Kumar. I build websites for small businesses and organizations, working in both WordPress and custom front-end development depending on what the project actually calls for.
I care about websites that are visually polished, responsive, easy to understand, and genuinely useful to the business behind them. That usually means fewer pages rather than more, plain language over marketing filler, and a layout that makes the next step obvious on a phone as well as a laptop.
I'm a university student, and I take that as a reason to be thorough rather than a headline: I test across screen sizes, keep the code readable, and hand over something you can keep using without needing me for every small change.
- Direct communication. You talk to the person doing the work.
- The right platform. WordPress when you need to edit it yourself; custom code when you need the flexibility.
- Built to hand over. Clear structure, documented, and yours to keep.
Free Website Review
Not Sure What Your Website Needs?
Share your current site for a short review of its design, mobile experience, and customer journey. Starting from scratch? Tell me what the new site needs to do.
No cost, no obligation — a short, honest read of what's working and what isn't.
05 Contact
Let's Build Something Better.
Tell me a little about your business and what you need from a website. I'll reply with practical next steps — whether you have an existing site or are starting fresh.
Prefer email?
Email address available soon